Passionate, visionary, creative, adventurous, innovative among others are descriptors that are apt for Oloyede Oyebanjo.
Oloyede has over twenty years experience in Integrated Marketing Communications.
He is a seasoned and successful leader with a track record of producing and managing the implementation of innovative business and marketing solutions and strategies. He is a passionate lover and manager of standout brands be that products, services, ideas or causes with proven brand development/management and client servicing skills. He is a competent business and brand strategist, a creative wiz par excellence who always believes in finding the edge or a niche area that brands in his care can solely lay claim to, like he says there is no reason to project brands if we cannot differentiate and that the points of differentiation can be either functional (logic) or emotive (magic) but must proffer tangible business solutions and results.
Oloyede graduated with honors in Counseling Psychology from the premier university in Nigeria, University of Ìbàdàn and started his Marketing Communications career with the then Grey Global Group office in Nigeria ie Insight Communications, G.R.A Ikeja, Lagos. Now Insight Publicis where he had direct responsibilities for brands like Gulder lager beer from the stables of Heineken International/Nigerian Breweries Plc and was part of the team that midwifed the now well known Gulder Ultimate Search initially known as Gulder Ultimate 50.
He also managed the PepsiCo and Seven Up Bottling Company business with direct responsibilities for Pepsi, Mirinda, Seven Up and Teem brands across channels, HoReCa, Trade and media. Oloyede was part of the team that launched the popular Fido Dido cartoon character for the Seven Up brand in Nigeria. He also had direct responsibilities for the Pepsi brand especially with introduction of music and football as thematic platforms for brand Pepsi leveraging international music stars and Nigerian international football talent.
Oloyede later joined FK:G2, the Nigerian affiliate of G2 Experiential Marketing Worldwide with responsibilities for the TTL Marketing for Heineken lager and Benson & Hedges from British American Tobacco, according to Oloyede he learnt to market in the dark on the BAT business as tobacco advertising was at the time increasingly being restricted and uber regulated. This resulted in ultra creative means of marketing to customers and consumers and according to him it wasn’t a time of thinking outside the box, it was more a time of reimagining the box or thinking like there is no box.
He later joined Prima Garnet Ogilvy affiliated with Ogilvy and Mather Worldwide at the time, this was in 2004 and had responsibilities for the VMobile brand working on the Veego, Bumpa Card and Flexi Card sub brands. (VMobile is now Airtel). He also managed First Bank, I-Cell, Lagos Lottery, Sona Breweries among other brands and businesses while working with Prima Garnet Ogilvy.
Across all these businesses Oloyede was responsible for IMC strategy and solutions for brands, competitive scanning, profiling and analysis/reporting, client servicing and account management, brand building, brand architecture management, experiential marketing, trade/channel marketing, budgeting and budget control, business environment scanning and management.
Oloyede started his own advertising business AerialView Marketing Communications in August of 2008 and it was not surprising to see how he and the team- a very lean and mean team basically bootstrapping at the time were able to be signed on by brands like Kia Motors in Nigeria (Dana Motors), British Council, Motorola, Nissan (Sun Groupe), The Australia Trade Commission or AUSTRADE, UKEAS among others. AerialView was an award winning brand with commendations from the British Council and awarded Best Advertising Agency in the Automobile Category and Best Advertising Agency in Education Category both by the Advertising Practitioners Council of Nigeria APCON in 2011.
Oloyede, always one to look for innovative business solutions and ideas decided to set up a cloth making business to cater for clients that needed apparel and clothing solutions for events and activations, this was due to delays in getting in such solutions from overseas. Oloyede saw an opportunity to save time, costs and proffer local solutions to this challenge.
The cloth making business has since morphed into a full fashion business that not only cater to corporate clients but offers superb African themed apparels, accessories, caps and headgears and perfumes to a global audience. The fashion and clothing brand named Ethnic Attitude is operating out of Dubai now and growing.
Oloyede predicted that the future of advertising was going to increasingly fragment and many new technologies will increasingly play key roles in advertising and marketing communications. He thus developed a proprietary tech and mobile app built around the Blackberry platform at the time and aptly named the brand NaijaPings.
The app was the first Nigerian mobile app with over 500,000 downloads and Nigerians in places like the UK, South Africa and Malaysia featured prominently on the app alongside Nigerians resident in the country. The app afforded people to network, connect, make friends and share ideas seamlessly and became a darling of advertisers in Nigeria and other foreign markets.
Oloyede is happily married with a daughter.
He is an avid reader and writer and plays Chess in his spare time. He is a culture buff and uses any opportunity to project African, Nigerian and especially Yoruba culture.